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In mid-May 2022, the "Ask - Shandong Hightop Group Visit and Study Tour" event organized by Alibaba kicked off in Jining, Shandong. Participating in this event are cross-border e-commerce enterprises in Jining area, leading foreign trade export enterprises, outstanding foreign trade enterprises in Linyi area, leaders of Jining area of Alibaba International Station, etc. The epidemic in the past two years has affected many enterprises, but Shandong Hightop Machinery Group seized the opportunity under the epidemic and developed rapidly. In the past year, the foreign trade export volume of Hightop Group has exceeded 100 million yuan, and the sales team has also expanded to more than 60 people. The main purpose of this study tour is to learn the operation experience and skills of the Alibaba International Station of the Hightop Group, learn how the Hightop Group can go upstream under the epidemic situation, and help more foreign trade companies to unlock new ideas and new ideas for Alibaba operations direction. During the event, the guests visited Shandong Hightop Group on the spot. Jimmy, the co-founder of the group, shared his 12-year foreign trade sales skills and the practical experience of Hightop's foreign trade from 0 to 1 to various enterprises. Hightop Group is a large-scale construction machinery and equipment manufacturing group integrating scientific research, production, sales and service. It mainly produces and manufactures small excavators, skid steer loaders, lawn mowers, sprayers and other mechanical products. It has been more than 6 years since the opening of the first Alibaba International Station in 2016. As of 2022, Hightop Group has opened 12 Alibaba International Station stores, 7 of which are Verified Supplier, with annual sales exceeding 100 million yuan. The study tour team praised Hightop's good working environment, orderly production process, strict quality control, harmonious working atmosphere and hard-working employees, and conducted in-depth discussions with the company's senior management on the operation of Alibaba International Station. In the future development, we will achieve mutual benefit and win-win, and grow together!

On May 26, HT15 mini excavators produced by Hightop Group were packed in wooden boxes in Hightop Industrial Park and sent to Poland. Polish customers ordered the new model for the first time. The two small excavators exported to Poland this time are based on the original excavators, customized production according to customer requirements, and changed to wooden boxes for LCL delivery, which saves customers expensive shipping costs. In recent years, Hightop Group has implemented the development strategy of "others don't have me, others have me too" in response to the needs of domestic and foreign users for more humanized, personalized, and selected markets. Break through the gap and maximize innovation. For example, a small excavator independently developed dozens of new products, and fully completed the optimized design of the old products, bringing the product's technological content, product quality, and appearance to a higher level, and obtained EU CE certification.

On May 14, Zhu Ruixian, Secretary of the Party Working Committee and Director of the Management Committee of Jining Economic Development Zone, Xu Gang, member of the Economic Development Zone Party Working Committee and Deputy Director of the Management Committee, and other leaders visited Shandong Hightop Group During the investigation, Jiang Chaoxiang, the general manager of the group, and Zheng Shuai, the workshop director, accompanied the reception. Shandong Hightop Group mainly produces and operates various types of small crawler excavators, wheeled excavators, remote control lawn mowers and other mechanical equipment, with an annual output of more than 5,000 Taiwan, the main customer groups come from domestic agricultural planting users, construction engineering users, foreign trade export companies, foreign machinery traders, large and medium-sized farmers, etc. Secretary Zhu Ruixian conducted an on-site inspection and key inspection of the Shandong Hightop Group annual production of 5,000 intelligent equipment manufacturing projects, listened to relevant introductions, and had in-depth exchanges with the person in charge, and learned about the project progress and enterprise development in detail. In this investigation and investigation, Secretary Zhu Ruixian asked all relevant departments to strengthen their service awareness, conscientiously perform their duties, and continue to do a good job in project tracking services. Create favorable conditions for project construction; adopt various methods to accelerate the revitalization, transformation and upgrading of idle land, workshops and other resources, improve resource utilization efficiency and benefit, and reserve space for enterprise development. Secretary Zhu Ruixian emphasized that all project units should strengthen their confidence in development, keep an eye on the time node, reverse the construction period, and speed up the progress of the project construction; it is necessary to strengthen the management of project quality and safety production, and advance the project on the premise of ensuring quality. Fast construction, fast production, and fast results.

Recently, Jining Bureau of Industry and Information Technology announced the list of municipal-level "Specialization, refinement, specialization, novelty" small and medium-sized enterprises in 2022. Shandong Hightop Group passed the expert review and was selected as a "Specialization, refinement, specialization, novelty" small and medium-sized enterprise in Jining City. "Specialization, refinement, specialization, novelty" refers to small and medium-sized enterprises that focus on market segments, have strong innovation capabilities, have a high market share, master key core technologies, have excellent quality and efficiency, and have technology proprietary products. A benchmarking enterprise with professional development advantages. This time Hightop Group was recognized as a "Specialization, refinement, specialization, novelty" small and medium-sized enterprise. Full affirmation of ability. Since the establishment of Shandong Hightop Group, the company's efficiency has been continuously leading and its innovation ability has become increasingly prominent. It has now become a large-scale construction machinery and equipment manufacturing group integrating scientific research, production and service. It owns Shandong Cnmc Machinery Co.,Ltd.,shandong gentop machinery co.,ltd., Shandong Maytop Import & Export Co., Ltd., Jinkung Industrial (Shandong) Corporation and more than 20 wholly-owned subsidiaries. The group has passed a series of international certifications such as IS09001 international quality system certification, EU CE certification, SGS certification, German TUV certification, French BV certification, and has established more than 30 enterprise management standards. The company's main products - micro excavators, pastoral lawn mowers, small loaders, crawler transport vehicles and other construction machinery have been exported to 177 countries and regions around the world with their excellent quality and good reputation. Unanimous praise from customers. The proprietary technology, the intensification of process technology, the specialization of services, and the products of independent innovation have enhanced the comprehensive strength of Hightop Group. In the future, Hightop will further exert its own advantages, enhance the core competitiveness of the enterprise, and provide strong support for the high-quality development of the enterprise.

All family members: According to the national statutory holiday regulations and the actual situation of the company, the following arrangements are now made for the May 1st Labor Day holiday: 1. April 30th ( Saturday ) - May 4th ( Wednesday ) , a total of 5 days off ; April 23 morning (Saturday), April 24 all day ( Sunday), May 7 all day ( Saturday ) to work . The production department arranges itself according to production needs; 2. Starting from May 5, the working hours for daylight saving time: Monday to Friday: 8:30-12:00 am 13:30-17:30 pm Saturday: 8:30-12:00 am 3. During the holiday period, if there is any situation on duty arranged by the department, please ask the department manager to report the schedule of on-duty and post-holiday adjustment (which needs to be completed in the month) to the personnel department for the record, so that it can be used as the basis for attendance in the future. Thank you for your understanding and cooperation. 4. Close the doors and windows, cut off the power switch or unplug the power socket the day before the holiday to ensure the safety of the office during the holiday. Pay attention to safety when going out during the holidays, do personal protection, and do not go to high-risk areas of the epidemic. I wish you all a happy holiday! Shandong Hightop Group Administrative and Personnel Department April 21 , 2022

In 2021, despite the more complicated international situation, with the spillover of China's manufacturing capabilities and comprehensive national strength, the scale of my country's cross-border e-commerce will reach 1.98 trillion yuan, out of a high growth rate of 15%, and usher in a historical dividend period. Among them, the foreign trade of the machinery industry performed well, with the total import and export volume of the year reaching 1.04 trillion US dollars, breaking the 1 trillion US dollar mark for the first time. Jiang Chaoxiang from Jining, Shandong has nearly 10 years of experience in selling machinery on the international station. For the rapid growth of cross-border e-commerce and machinery industry in recent years, Jiang Chaoxiang is fortunate to be a witness and participant. Beginning in 2020, their monthly inquiries on the international site exceeded 10,000, and the turnover increased by 300% for two consecutive years. Last year's sales exceeded 100 million directly. He set up his own factory and registered his own brand. Quit a high-paying job and start at 0 At the beginning of 2017, Jiang Chaoxiang quit his job for nearly 4 years because of different customer service concepts. He devoted himself to Shandong Hightop Group Co., Ltd. (hereinafter referred to as Hightop Machinery). At that time, his idea was to do it himself instead of spending energy to persuade the former company to transform. "At that time, my three partners had been working at Hightop Machinery for two years. One person, one computer, one desk, and they talked about their own business. Rather than a company, it was better to pool money to open a business. An international station. The company has no concept of management, no business strategy, or even division of labor." Jiang Chaoxiang recalled the situation when he just returned to the company.  300,000 loss in the first year In order to quickly turn the situation around, Jiang Chaoxiang put a large number of industrial products and machinery into the store at the international station. Because the store is too cluttered, he doesn't know much about the products. The buyer asks him a few more questions, and he gets stuck. He asks more and buys less. At the former company, the factories were their own, and production was customized and scheduled around their needs. Today, a screw has to be purchased. The factory saw that he had just entered the business, and the order volume was not large, so he did not want to chat with him at all. Jiang Chaoxiang still vividly remembers the scene of being hanged in the factory for several hours. In 2017, they lost more than 300,000 yuan. Jiang Chaoxiang brought the three partners together to discuss whether to continue. The four of them borrowed 100,000 yuan to start over. They are aware of their own problems: the store has no main products, the products are too messy, and the operators do not know enough about the products; the upstream supply chain cannot keep up with the needs of customers, and they do not understand the rules of the international station. To use the most popular words these days, they do not have an advantage in the field of people and goods.  Five ways to turn losses into profits At the meeting, Jiang Chao decided to set spraying machines as his main product, and introduced excavators and other high-unit price and profitable products, focusing on following up with customers in Europe and the United States. Jiang Chaoxiang and everyone in the team said that the payment for goods is recovered through credit guarantees, which reduces buyers' distrust of trading companies, and accumulates data on stores in the international station to increase the weight of stores. In order to liberate employees from inefficient work, Jiang Chaoxiang asked employees to ship goods through the cross-border supply chain of the international station. Jiang Chaoxiang, who had been in contact with Yidatong in the last company, still remembers the convenience of Yidatong for making customs declaration materials and the service of paying tax refunds in the fastest 3 days. At the same time, everyone in the team is required to study the platform's ranking rules and gameplay, and they are required to have a full understanding of their peers. At that time, they pulled out and studied the popular mechanical products on the international station one by one. Team OUTING Do the best you can. In February 2018, Jiang Chaoxiang signed up for the New Trade Festival at the International Station, and was elected as the captain of Jining by local friends. The performance of their legion became the champion of the northern region. Looking at the revenue of the month, he and the team felt the joy of victory for the first time. Today, the winner's certificate is still hanging in Jiang Chaoxiang's office. At the end of 2018, Jiang Chaoxiang took a loan of 100,000 yuan from Ali Finance and opened his first gold shop. With the blessing of the two stores, their sales exceeded 6 million yuan that year.  Roll yourself out of the industry In 2021, Jiang Chao related a crazy thing. When the whole company was busy with product selection and delivery, he registered his own factory and announced that he would develop his own brand of excavators. mini excavator In recent years, although excavators have become the main product of their store, they know nothing about the technology and production of excavators, and several partners have zero factory experience. After I finally made some money, I rashly started a factory, can I do it? "I have already figured out the foreign demand in this industry, the capabilities and prices of domestic factories." Jiang Chaoxiang shared his original intention to set up a factory, "When communicating with buyers, those big dealers often Looking at my photos, I know that we didn't make it, and I don't want to talk to me any more, and I lost the opportunity for cooperation in vain." After the factory was registered, Jiang Chaoxiang paid a lot of money to invite a master to help. In order to hurry up, he spent the whole night with the master to read the drawings and assemble the production line. In less than half a year, he abruptly turned himself from a layman to a technical master. The company has 20 excavator patents. Excavator patent From assembling the production line to developing new products, it took others half a year, but he sent the first batch of goods, more than 200 excavators, on a cargo ship to the United States in two months. In the past two years, in order to get more orders, some peers have continued to cut prices and sell themselves. In order to control costs, the configuration can only be reduced. This foreign trade person who has his own perseverance in his heart does not agree with this method of taking orders by reducing configuration and affecting customer experience and industry reputation. On the one hand, he purchased steel plates as accessories to reduce the cost of existing models and benefit customers. At the same time, he is full of firepower to develop new brands and models, and the configuration of new models is constantly improving. He hopes to retain customers with word of mouth.  Logistics services help foreign trade dreams Jiang Chaoxiang delivered most of the accessories and spraying machines through the international station, especially under the trend of epidemic situation and industry inversion, he could choose cost-effective shifts in the background of the store in real time to reduce shipping costs. At the same time, the backstage of the international station can check the logistics track at any time, which greatly increases the certainty of arrival. On March 17 this year, the international station released a new international station logistics service. Seeing the service guarantee and price of the international station shipping service, Jiang Chaoxiang began to try to use the international station shipping FCL service again. Jiang Chaoxiang was deeply impressed by the shipping service guarantee at the international station. On April 18, Xinhua announced that in the first quarter of this year, China's total import and export of goods increased by 13.3% year-on-year. In the past first quarter, he and the team basically completed their goals. For this year's goal of 280 million, Jiang Chao is full of confidence.  Hightop Machinery Factory latecomers When asked about the secret of going from an annual loss of more than 300,000 yuan to an annual sales of over 100 million yuan, Jiang Chaoxiang summed it up as long-termism, in-depth research on people, goods, and patterns. 1. Long-termism: Open a store offline, and you can see customers coming in when you open the door. If you don’t make a deal, or leave immediately, it will be effective in the short term. Novices come in and are easy to fall into. If you don’t see benefits in 3-5 months, you will lose confidence. To do foreign trade, customers, data, and products all need to be precipitated, which is a long-term and systematic process. 2. Thoroughly research the people and goods market: Take the international station as a traffic channel, one person with one computer, waiting for customers to inquire, which is the current situation of many foreign trade people. What is the demand for your product? How to get the goods and the price? Is your people management keeping up? Have you figured out the platform's scene and traffic play? If you don't know this, how can you push yourself abroad? 3. Entrepreneur pattern, do you want to be big or small: our salary is quite high now, the employee said I want 3000, I may give 5000, I will tell him clearly, I will train him to that point . But you have to think about it, work for money or work for life. Talking about social contribution is a bit false, you have to do it, and you have to bring your employees to do it. Let everyone make money together, and let employees have a higher social status and higher family value. No one wants to be with you.

On April 22, the HT10b mini excavator was loaded in the Hightop Group Industrial Park and will be sent to Australia soon. At present, Hightop Group's excavator series products have obtained EU CE certification, ISO quality system certification, TVU certification, etc. The model of the micro excavator shipped this time is HT10b, Japanese main hydraulic pump, Italian main valve, Italian swing motor and travel motor. This is a compact excavator, the Changchai 192F engine - strong power and stable work, popular science engine - meets European emission requirements. Briggs & Stratton Engines—Meet U.S. emissions requirements. Other plants can only use regular diesel engines, which cannot meet US and European emissions requirements. The whole vehicle of HT10b small excavator is sandblasted, acid washed, phosphated and sprayed, which can increase the adhesion of paint molecules, and is more durable, non-bleaching and smoother. The HT10b excavator can also be used with augers, grippers, rakes, scarifiers, narrow buckets and other attachments to meet different construction occasions.

On April 16th, the crawler transport vehicle was loaded in the Hightop Group Industrial Park and is about to be sent to the United States.  Crawler transport vehicle is a commonly used crawler-type walking special vehicle. Widely used in agriculture, mining, water conservancy and other large, medium and small projects, used for earthwork, rock, coal and other displacement work. Crawler transport vehicles can be divided into light-duty crawler transport vehicles and heavy-duty crawler transport vehicles according to their rated working capacity (carrying capacity). Tracked transport vehicles are very different from previous wheeled agricultural vehicles. Its special design allows it to adapt to a variety of road conditions, some of which are even extremely harsh. Whether it is paddy fields, bumpy field roads, uneven mountain roads, or swampy land that is easy to sink, it can be easily controlled. 1. The crawler tractor with simple structure and stable transmission is easy to operate, very intelligent, and suitable for many friends in the agricultural industry. Second, the crawler transport vehicle can adapt to various harsh road conditions. Third, due to its system design, the actual fuel consumption is very low. Fourth, the power of the crawler transport vehicle is strong, whether it is uphill or a similar environment, it is relatively easy. 5. Very flexible and easy to operate.

In the summer when the weather is hotter, it can be said that it is difficult for people to go out. Why are mechanical equipment not a living body also afraid of heat? Yes, the small roller equipment is also afraid of high temperature, and the high temperature will make the small roller equipment difficult to use. Appropriate temperature, whether it is work or rest, people's mood is good, it is not difficult to understand, small road rollers also need a suitable temperature environment when working, if the equipment is used in an environment that exceeds the working temperature, it will give the equipment itself. cause great damage. Due to the hot weather in summer, the engine temperature is high, and it is easy to cause failure, resulting in the engine not being able to dissipate heat normally and reducing power. Irregular maintenance of the engine will lead to the drop of high temperature operation and the lack of oxygen in the lubricating oil, resulting in carbon deposition. Experiments show that the engine power will drop by about 3% when the working temperature rises by 20°C when the engine exceeds 30°C. Small rollers often work in an environment of 50°C, which means that the engine power is reduced by about 4%. The high temperature causes the viscosity of the lubricating oil to decrease, and it is not easy to form a lubricating oil film, which reduces the lubrication effect. Under high temperature conditions, the anti-oxidative stability of lubricating oil drops sharply, which directly causes the deterioration of lubricating oil, so that the colloid and sediment of lubricating oil adhere to the surface of piston, cylinder wall and other parts, and the thermal conductivity declines, aggravating the deterioration of lubricating oil. Wear on components. The reduction of the working oil quality of the road roller at high temperature is easy to cause extravasation and internal leakage, which reduces the rate of the hydraulic drive shaft system and makes the hydraulic drive shaft weak. Everyone has learned about the hazards of small road rollers at high temperatures and how to prevent them. I hope it can help everyone. When purchasing, you can choose some well-known vibratory roller manufacturers to buy. Because manufacturers with a certain reputation have certain advantages in the technical team, and have a good reputation. Our company specializes in the production and manufacture of presses, providing you with high-quality small roller machinery and equipment. At the same time, we also have a relatively complete after-sales service, so that you can be completely assured of the quality when using the equipment.